Fast fashion is the epitome of convenience for people who like to stay on the bleeding edge of style.
Consumers access the latest trends at an affordable price point. When the trend is over, they don’t feel bad about discarding these clothes, as they were inexpensive to begin with. It’s greatly boosted the already robust $1.7 trillion fashion industry.
The experience of snapping up those on-trend pieces is now being redefined by a technological revolution that is taking the Middle East by storm – self-checkout. Let’s explore how this innovation is changing how we shop and the fabric of the fast fashion business.
Changing the Game – a New Fast Fashion Shopping Experience
Self-checkout has emerged as a powerful tool in the arsenal of fast fashion empires. It’s promising a seismic shift in the retail landscape.
For consumers, the allure of skipping the queue and enjoying a sense of control over their purchase is irresistible.
However, the advantages extend far beyond the customer experience. Retailers find that self-checkout kiosks, like those offered by Mishipay, offer a gateway to greater operational efficiency, cutting labor costs and streamlining the transaction process. Mustafa Khanwala, CEO of Mishipay shared his thoughts.
“Customers save time (with our products), retailers have happier customers who buy more, and their staff can focus their time and attention on sales and other more productive, customer-centric activities.” shares, Mustafa Khanwala, CEO of Mishipay.
But how exactly does it work? And are these types of benefits reflected in today’s market?
