Finding and connecting with the right social media influencers is the holy grail for brands seeking to succeed with impactful campaigns.
Yet the process remains mired in widespread frustration. Influencer discovery platforms sit at the heart of the issue; while promising access, their paywalls and fees end up severely limiting matchup possibilities.
Both brands and influencers face never-ending searches, misaligned connections and constraints around true access.
That’s why Socially Powerful recently stepped into the fray, provocatively challenging the status quo. They launched an AI influencer discovery tool named Aria that tears down traditional platform barriers by allowing unlimited access to over 200 million profiles completely free.
Paywalls and bottlenecks
Currently, brands hoping to identify and partner with influencers face never-ending searches, platform fees and freemium barriers limiting access. This produces massive inefficiencies for marketers trying to match the right influencers to campaign needs.
On the influencer side, mysterious and vague discovery mechanisms limit their ability to achieve visibility and form connections with relevant brands. And for brands, it only means the big companies with big budgets can get connected with the right influencers.
