The difference between a successful crypto project and a defunct one is the community. It’s an essential part of any Web3 PR strategy. Successful crypto PR services can help create awareness of your project, engage potential customers and partners, and inspire trust in the wider crypto space.
Whether you’re launching a new token or trying to get more users on board your dApp, effective Crypto PR can make all the difference.
Let’s look at some best practices for building a strong Web3 community with Crypto PR. How do you craft a powerful message that resonates with your target audience? How do you leverage different channels for maximum impact? And what kind of content will help you reach out beyond just crypto enthusiasts?
Web3 PR begins with the right message
The language and tone of your Web3 PR campaigns will determine whether or not they resonate with the target audience.
You need to be able to communicate the value of your project quickly and clearly in a way that connects with potential users. While they may not have VC or whale money, most individuals in your community will be retail investors. They aren’t economists, nor are they coders or devs.
It takes a steady hand to deliver the precise language that will help them understand who you are and what you want to do. To do that, you should emphasize the problems your product can solve rather than just listing its features.
Users love to hear from the team. Encourage them to occasionally hop in Discord and Telegram to chat with users and update them on plans, changes, and the long-term roadmap. Another solution is to have a weekly meeting or call where users can ask questions but can’t speak directly. This helps to keep the flow of the call smooth and efficient.
Your community will only be as good as your customer service, which is an invaluable aspect of any Web3 PR campaign. For crypto projects, this means your moderators. Make sure they’re educated and have access to the information they need to help users and can educate new investors.
Utilizing different channels
Quality crypto PR campaigns should take advantage of different channels for maximum reach and effectiveness. Traditional media outlets like newspapers, radio, and television don’t work well for crypto, especially in DeFi.
Blockchain tech is all about digital assets, and to promote them well, you’ll need to focus on strategies built around social media. Consistency with your message and brand across all social channels is vital and much easier said than done.
Your marketing team will need to prioritize this, especially in the pre-launch phase and soon after release. This is when most of your users will be coming on board, to try to “get in early”.
Create content tailored to different mediums and engage with users on a variety of other platforms. AMAs, Twitter spaces, and YouTube videos are great places to start, build an audience, hype up the project, and educate potential users on the features and benefits of it.
Use influencers wisely
Twitter has emerged as the dominant platform for marketing and advertising in crypto. To maximize your reach, using Twitter influencers can be extremely effective.
Finding the perfect influencer for your Web3 PR services can be exhausting, but leveraging their audience can do more for the protocol than a small marketing team and a new project no one knows about yet.
When seeking out an influencer, pay close attention to their followers and engagement metrics, as these play a pivotal role in determining their success in promoting your brand.
Collaborating with an influencer who is genuinely aligned with your message can significantly impact your campaign’s success, as their followers are more likely to trust their opinions and take action.
With the right approach, leveraging Twitter influencers can help you expand your reach, build brand awareness, and drive sales.
Reaching out beyond crypto enthusiasts
To attract more users, you need to be able to reach out beyond just the crypto community and engage people who may not have heard of your project before. You can accomplish this by creating content that appeals to a broader audience and leveraging channels such as YouTube and Instagram to reach out to potential users.
Without global adoption, crypto will continue to be limited. Many projects have consistently failed to spread their message to potential users with the proper crypto PR services, instead focusing on the retail investors with skin in the game.
In traditional marketing, this is known as “top-of-the-funnel content”. Not only will it help connect with a new, broader audience of potential users, but because it’s currently not widely used, you can take advantage – using this concept where most protocols are dropping the ball.
YouTube is an especially powerful tool for reaching a wider audience and creating content that resonates with them. Videos are easier to digest than text and can be used to explain complex topics in an engaging way.
By producing videos that include interviews, tutorials, or simply explaining the concept of your project in an easily digestible way, you can attract more non-technical viewers who may not have heard of your business model.
Instagram is another great platform for connecting with users, especially younger ones. It’s a great place to showcase the features of your product in an attractive and visually engaging way.
Building an organic online presence for crypto PR
Crypto PR may be an important tool for any project looking to build a Web3 community, but it’s just one part of the equation.
Combining an effective Web3 PR campaign with other strategies, such as content marketing and social media management, creates an organic online presence that invites people to join your project.
The users brought in organically are more likely to be long-term holders rather than mercenary capital, which typically rides an initial pump, tries to sell at the top, and then dumps the token, taking their profits and disappearing from your reach.
While mercenary farmers and holders are a necessary evil and part of every Web3 startup’s journey, building a long-term community of high-conviction holders is what’s going to help you thrive and push through bear markets.
It’s easy for people to FUD a project when the market gets nasty. Your team and moderators won’t always be around for crowd control and perform proper Web3 PR services. But the users that truly believe in you will be there to provide support in their own ways.
With the right approach, you can reach new potential customers, build trust in the wider crypto space and attract more users to your project over time.
Don’t be a stranger
Content is one of the most effective ways to engage potential customers and partners. But the other side of that is you need to interact with people when they put in the effort to engage with you.
Producing informative content that speaks to their needs can help you establish a reputation as an authority in your field. Answering questions about it and providing additional help to anyone interested is going above and beyond what many teams are doing right now.
Focus on creating content that is tailored to your target audience and answers their questions or provides them with useful information. This includes blog posts, articles, infographics, video tutorials, and interviews.
All of these efforts will establish a reputation as an authority on your chain or project type, whether it be as a DEX, lending protocol, or anything else, and build trust in the wider crypto space.
Being the face of a protocol can help boost your startup online, leading to speaking engagements at crypto events worldwide, further enhancing clout and spotlight on the project.
Establishing a trustworthy reputation in the crypto space
At the end of the day, investors will flock to your banner because you can pad their bottom line.
You need to demonstrate your project’s value and earn the trust of potential users, partners, and investors to convince them that your project is worth their time and money.
Treat your business like a business from the start. Users, partners, and VCs are not your friends. It’s part of owning any company. So you’ll need to keep that in mind. Everything you say and do in this space can come back to bite you and effectively destroy everything you have built.
It’s also important to be transparent about your project to build trust.
Be open and honest with everyone involved when explaining the features of your product or service and how it will help them achieve their goals. Provide as much detail as possible about the technology behind your project and how it works.
The brilliant minds behind blockchain tech and anything related to them are rarely crypto PR experts – which is why hiring a marketing expert should be one of the first things you do once you have the required capital.
Take care of your community and it will take care of you
Crypto PR is an important tool for building a successful community, but it’s just one part of the equation.
You need to combine effective techniques, some traditional while others are new and not as well tested, such as content marketing and social media management, to create an organic online presence that invites people to join your project.
By leveraging the right channels and approaches, you can build a powerful Web3 community around your project and be successful in this rapidly evolving space.
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