Starting any business is a massive undertaking, fraught with problems. When starting a crypto business in particular, most founders find that reality dialed up to eleven. From banking issues to paid fudders, Web3 companies have a unique set of concerns. But, success isn’t impossible.
The crypto world may be the wild west right now, but it’s also a digital land of opportunity.
With the right public relations strategies, you can make sure your crypto business stands out from the competition. Having the right PR services in place will help ensure you reach your target audience in an effective manner to maximize your success.
Here we discuss some must-have crypto PR services that can give your company the boost it needs to succeed in this exciting market.
What is Web3 PR?
Public relations, commonly known as PR, is vital to any organization. This is as true for Web3 businesses as any other. It is the art of managing communication between an organization and its stakeholders, aiming to create and maintain a positive image.
Effective crypto PR services can increase brand visibility, customer loyalty, and more significant profits.
As Web3 continues to revolutionize industries, businesses utilizing this technology must keep up with the evolving communication landscape. PR can help Web3 businesses effectively communicate their unique value propositions to their audiences and help build trust with potential customers.
Use it to build a community around a product or service, which is critical in the rapidly growing ecosystem. Web3 businesses must prioritize crypto PR services to stay ahead of the competition and establish themselves as trustworthy industry leaders.
Marketing = SEO + PR + Branding
In marketing, there is no magic bullet solution that guarantees success. However, there is a marketing formula that has proven time and time again to be effective: SEO, branding, and PR.
That’s it.
Combining these three strategies creates a comprehensive approach that enhances your brand’s visibility and credibility and leads to long-term success.
SEO boosts your website’s visibility on search engines, branding aligns your vision with your audience, and PR helps you establish authority within your industry. Incorporating all three will position your brand for success, making it easier to get, and stay, ahead of the competition.
1. Crypto press release distribution
With so many new projects being introduced every day, getting the word out about your protocol is essential. Press releases allow your team to quickly share important news or updates with a wide audience and in a professional manner and setting.
Plus, by utilizing the right distribution channels, these releases can reach a carefully targeted group of investors or crypto enthusiasts interested in the project.
While many people typically use a generic service such as Accesswire, most crypto projects tend to see a poor ROI. This is because Accesswire uses a variety of channels that aren’t crypto-specific. For best results, you’ll want to use a service that has access to crypto and web3 outlets such as Coin Telegraph, Decrypt, and many more. That’s why PR Genius focuses on maintaining connections with all of the large cryptocurrency outlets – so your news is shown to the right audience.
The primary benefits of a well-crafted press release include gaining exposure to a wider audience, increasing credibility for the project, and potentially attracting new investors.
But, what if you don’t have anything to release quite yet? You still want momentum, along with VC and whale interest. Good news is still news.
Did you just sign one of the best devs or engineers in Web3? Issue a press release. Ready to announce your first round of seed funding? Issue a press release. Part of marketing is buzz and you, especially in the crypto space, need to keep the buzz going to build hype around your project.
2. Using SEO for Crypto PR
SEO marketing is essential to any crypto PR strategy. Search engine optimization (SEO) strategies are designed to help websites rank well on search engine result pages (SERPs).
For example, when you type “shoes” into a search engine, the first page of results will be the best and most widely known shoe companies in the business. SEO is the practice of learning how to massage the Google algorithm to rank for certain keywords that can help a company sell its goods and services.
This helps businesses gain organic visibility, increase website traffic, and convert more leads into customers. This is excellent news for savvy crypto protocol founders. The majority of people working on crypto projects are developers, not marketing experts. They know how to post on Twitter and write Medium posts that you can only understand if you code for a living.
That’s as far as many of these startups go until they can get real marketing help. And SEO? It, for some reason, is rarely a priority. If you want to be around for the long term, you need to make it one.
With the rapid growth of crypto businesses, it’s becoming more important to incorporate traditional and digital marketing strategies and do what some brands don’t know how to do. It can be the secret sauce for your project.
By optimizing your website with the right keywords and phrases, you can rank your website higher on SERPs for relevant queries. Potential customers have easier access to your business through organic traffic. Effectively utilizing SEO tactics is key to gaining visibility and growing your crypto business.
3. Crypto PR services: using influencers wisely
Crypto influencer marketing is a great way to reach targeted audiences in the crypto space. Influencers are individuals who have significant online followings, usually on social media platforms such as Twitter or Instagram.
By leveraging influencers’ reach and expertise, crypto companies can get their messages out to large and highly engaged audiences quickly and effectively.
Companies can use influencers to create meaningful content that resonates with their target audiences and drives conversions. This can be especially useful for launching new products, building brand awareness, or driving engagement. Influencer marketing can also help a company establish thought leadership and gain credibility in the crypto space.
Working with influencers effectively promotes your business and reaches potential customers in the highly competitive crypto market. The trick can often be getting maximum value from the influencers you hire.
Many Twitter influencers have overinflated pricing models for their threads. The reason behind this is during the last bull cycle, there was so much money in the space, founders and marketing teams were throwing it around like it was nothing.
Focus on finding great, honest influencers with loyal followers. Engage and interact with the followers and the influencer. Build some rapport. Then, send a DM letting them know what you do and how you would like them to help.
4. Content marketing for Web3
Content marketing is all about providing value to a wide variety of potential consumers who are at various stages of your sales funnel. The best content for this strategy can be anything from blog posts, whitepapers, and videos, to podcasts, webinars, and infographics.
Companies can use content marketing to educate their audiences about their products or services, establish thought leadership, and build relationships with potential customers. It’s a great way to stand out in an overcrowded crypto market and differentiate your business from the competition.
Content is also essential for reputation and profile building. Creating interesting and detailed content around specific areas of expertise can help establish and grow one’s reputation. This is incredibly important for reputation management and authority building for both founders and brands.
5. Building links
Crypto back-linking strategies are essential for improving search engine rankings and driving organic traffic to a website or project. Part of the search engine algorithm is expertise, authority, and trustworthiness (EAT). Search engines use backlinks as a sign of trustworthiness when ranking pages.
Additionally, backlinks can help boost the visibility of your business in the crypto space by directing more eyeballs to your content.
Ideally, links will happen naturally. But when you first try to come on the scene, you need some help. And you can get this help by leveraging the audiences of influencers, utilizing guest blogging opportunities on other websites in the crypto space, and engaging with users on forums or comment sections.
Crypto PR services and brand building
Developing a strong brand identity involves creating an authentic message that resonates with potential customers, leveraging visuals to build recognition, and consistently engaging with audiences.
A great example of a successful crypto brand is Ethereum, which has established itself as the go-to platform for decentralized applications (dApps) and smart contracts.
Companies can use various tactics to build a strong brand identity, such as creating engaging content, utilizing influencer marketing, leveraging social media platforms, and participating in online conversations.
Effectively building a crypto brand and intertwining it with a solid Web3 PR strategy helps businesses stand out from the competition and gain trust in the Web3 space.
Some final thoughts on Web3 PR services
Protocols need to utilize a variety of crypto PR services to be successful. This includes crafting a blend of the best traditional and digital marketing methods.
The closest that humanity has come to blockchain and its potential is the internet, which is absolutely nothing like what can be done with crypto and Web3. It’s just literally the only thing we can compare it to.
Looking to the past to see what worked and helped shape Web2 could give us an idea of how to attack Web3 and find marketing success.
There is a lot of exploration and fine-tuning to find the right marketing methods for crypto projects. But one thing is absolutely clear: it should have some form of SEO, brand building, and crypto PR service formula folded into it.
Do you need help in developing and implementing your PR strategy? The PR Genius specializes in crypto and web3 PR marketing. Reach out today and book a call. Let’s see how we can get your company seen and heard!
