Non-fungible tokens (NFTs) are commonly seen as nothing more than digital art. However, the utility of NFTs has the potential to go far beyond that single-use case. They can completely redefine customer experience, community engagement, and loyalty.
As a result, a new era of social interactions and commercial use cases will likely emerge in the next few years. Blockchain technology offers an efficient way to create networks, memberships, private clubs, fan bases, customer bases, and much more.
Private groups, fan clubs, and communities have been around a lot longer than crypto and Web3, but there is still room for improvement. Also, traditional membership services and security can benefit from what NFTs bring to the table, despite having found success on the internet we know and use today.