The information age is all about attention. Businesses are constantly looking for ways to stand out from the competition by capturing their audience’s attention in their apps and designs. One powerful tool to do just that is motion.
Recent studies have shown that incorporating motion into digital design can significantly increase user engagement and conversion rates. But what is it about motion that captures our attention so effectively? The answer lies in the way our brains are wired to respond to movement.
As human beings, we have evolved to have an instinctual response to movement. This response has helped us identify potential dangers and opportunities for food throughout history. This same instinctual response is what makes motion in digital design so effective at capturing our attention.
Incorporating motion into digital design can be used to guide the user’s eye, highlight important information, and create a sense of interactivity. It can also be used to evoke emotions and create a sense of dynamic movement.
Not only does motion capture attention, but it also helps with memory retention. When reading text, our brain visualizes the information and stores it as images. Incorporating motion into the design, makes the information more memorable and therefore more likely to be stored in long-term memory.