The data industry has grown in leaps and bounds over the last ten years or so. When it will slow down, nobody knows. There is an opportunity for innovation and tech-based solutions with this much growth. Both data producers and consumers need to understand and control their usage of said data, especially in the finance and entertainment industries. While the current status quo works, it could always be made more efficient especially as a large amount of data still moves over older technology such as SFTP. When done right, producers can monetize data use, while consumers can zero in on exactly the data they want, without paying for what they don’t want or having to endure costly audits.