Big corporates are guilty of the bandwagon effect having jumped onto the NFT (non-fungible tokens) hype train but failing to accurately leverage the ideology behind these trendy projects. The success of an NFT is not determined by the floor price, but rather by the community that has been cultivated. Inspired by the gaming community, learn how brands can use NFTs as a foundational tool to connect with consumers to drive engagement and boost loyalty.
Asia is at the forefront of NFTs as the region accounts for one-third of the $22 billion global trade. This comes as no surprise as over 82% of Southeast Asia’s urban online population are gamers, given the once out-of-reach expensive consoles and computers have now been traded with everyday mobile devices.
