Every retail business has one common goal: profitability. But, to achieve this, businesses must know how to run efficient operations. That’s why so many companies are turning to Artificial Intelligence (AI) as an assistant to help them save time, money, and resources.
Let’s look at how fast-growing consumer brands identify the opportunities that AI brings to identify hybrid shoppers and personalise customer experience across their decision journey.
AI for personalized consumer experience
AI is changing the customer experience. It does this by allowing marketers to better understand consumer needs which, in turn, increases loyalty, customer engagement, and profitability.
In fact, reports have suggested that up to 80% of consumers are more likely to stay loyal to a brand that offers them a personalized experience. That percentage increases significantly when that same brand successfully provides its customers with relevant recommendations and offers.
