Case Study

Yellow Heart

YellowHeart is a made-in-NYC, NFT live event ticketing and blockchain collectibles platform powered by distributed ledger technology and built exclusively for the benefit of artists, teams and their authentic fans. Our mission is to eliminate scalping and bad players in ticketing and put artists back in control of how their tickets are distributed and traded. YellowHeart enables venues and artists to utilize its proprietary Web3 ticketing platform to increase sales through tiered and customizable web3 tools to drive traffic, energize engagement, and reduce fraud and ticket scalping.

Objective

Identify brand as a ticketing platform
Establish brand as a company revolutionizing music industry
Attract audience to their platform

Target Audience

Musicians
Artists
NFT communities

PR Solutions Implemented

Online Media Outlets:
OutletNumber of monthly unique visitors
Hackernoon2.3M

Result

As a result of the PR strategy, we were able to secure 11 meetings with high-level offcials from _______ to help Tractiv _________.
Due to this, the client was happy to re-sign for another project