Case Study

Pride Pixies

Our vision is to empower women in tech with the release of a new NFT/DeFi marketplace called moovmint.io and create a community built off of inclusivity, identity, and representation. Our goals for the future are to empower marginalized people with community outreach/donations and build an inclusive future beyond Web3. Pride Pixies are proud of who they are and won’t allow anyone to dictate who or what to be. Identity, inclusivity, and representation are what we aim for. True Dream Vision makes powerful NFTs to support the cause focused on female empowerment, LGBTQ+, Human Rights Activism, and Women in Tech.

Objective

Educate the public about their company’s purpose and their mission
Increase awareness about their mint date
Share their goal to utilize the blockchain space as a humanitarian effort for social change
Inform audience that they have responded FL don't say gay bill by creating Pride Pixies NFT collection

Target Audience

Women
Feminists
Multicultural Communities
NFT Communities
NFT Artists
Crypto Investors
LGBTQ+ Communities

PR Solutions Implemented

Online Media Outlets:
OutletVisitorsTitle
Digital Journal828K+Pride Pixies Highlights Inclusivity And Representation In The NFT Community
Yahoo Finance266M+New DeFi Platform and NFT Collection Focuses on Inclusivity and Working For the Common Good
Cryptoddy5K+Make Way For Inclusiveness And Equality The Pride Pixies NFT Collection
MarketWatch78M+Artist Responds To Florida’s Don’t Say Gay Bill With New NFT Collection
Coinducted5K+Pride Pixies Shows That Change Is Possible With NFTs
Cryptoyers5K+Pride Pixies NFT – The Reponse Of The Art Community to the Don’t Say Gay Bill
Bitcoingress5K+Promoting Social Change With The Revolutionary Pride Pixies NFTs
Cryptocrunches5K+Pride Pixies – When NFTs Wish To Change The World
Cryptounfold5K+The Story Of The Latinx LGBTQ+ Activist Who Is Rocking The NFT Market: The Pride Pixies Collection
Cryptoyish5K+Fighting Political Battles With NFTs – Unveiling Pride Pixies NFTs
TheBitcoinDaily5K+Revolutionary Team Presents The Pride Pixies NFTs Promoting Social Inclusiveness

Result

As a result of the PR strategy, we were able to secure 11 meetings with high-level offcials from _______ to help Tractiv _________.
Due to this, the client was happy to re-sign for another project