Case Study

Musixen

MUSIXEN is a live music streaming app that eases both artists’ and audience’s life to enjoy live performances without depending on time and location. MUSIXEN is a free stage which offers musicians and artists to perform live concerts, meet with audience and generate income. MUSIXEN creates high quality, interactive and enjoyable digital live performance experience for its users, allowing them to have direct interaction with artists. There are numbers of live concerts everyday from various genres such as Classical to Pop, Blues to Hiphop, Jazz to Folk Music and many more. MUSIXEN also allows venues to find and recruit new artists, perform virtual events and gain access to a global music audience.

Objective

Grow Presence in Music industry
Attract investors attention
Attract audience to their live streaming app
Funding announcement

Target Audience

Investors
Angel investors
Entertainment industry
Musicians

PR Solutions Implemented

Online Media Outlets:
OutletNumber of monthly unique visitors
Yahoo Finance266M
Business Insider11M

Result

As a result of the PR strategy, we were able to secure 11 meetings with high-level offcials from _______ to help Tractiv _________.
Due to this, the client was happy to re-sign for another project