Case Study

DNNR

DNNR is a startup that aims to merge digital and dining to create the first multi-venue Dining Club. The project utilises NFTs as Memberships to provide access to premium locations and events, starting from the vibrant restaurant scene in London. Not only do participants get access to high-end cuisines, exclusive menus, and private-access venues. But the startup acts as a private members’ club, meaning these exclusive experiences are designed to bring together like-minded people. DNNR members gain access to VIP treatment such as meet-the-chef, personalised experiences, and more. These events and locations also serve as a meetup for crypto-enthusiasts, making it perfect for networking and connecting with others. But that’s only half the story: DNNR will help its partners build a presence in the metaverse, as creating “meta dining” is a core part of the company’s mission.

Objective

Increase project awareness/reach
Spread awareness on upcoming events
Build a community of fine dining and night-life/clubbing enthusiasts

Target Audience

Socialites
Club Membership Seekers
Fine Dining Enthusiasts

PR Solutions Implemented

Online Media Outlets:
Outlet Visitors Title
Forbes 101.8M+ How Brands Are Revolutionizing Consumer Engagement With NFTs
Hackernoon 2.3M+  4 Real-life Activities That Are Operational In The Metaverse Now
Yahoo Finance 266M+ NFTs Transforming London’s Nightlife
Bitcoinist 1.3M+ DNNR NFT Project Gives Membership Clubs A Fresh Feel
NFTNewsToday 53.5K+ DNNR Gets Featured In NFT NYC

Result

As a result of the PR strategy, we were able to secure 11 meetings with high-level offcials from _______ to help Tractiv _________.
Due to this, the client was happy to re-sign for another project