Businesses are constantly looking for ways to stand out from the competition. To be successful, they need to capture their audience’s attention by making their apps and designs more engaging. One powerful tool to do just that is motion.
Recent studies have shown that incorporating motion into a digital design can significantly increase user engagement and conversion rates. But what is it about motion that captures our attention so effectively? The answer lies in the way our brains are wired to respond to movement. Thanks to our fight or flight mechanism, anything that moves grabs our immediate attention and stays in our memory longer.
One tool that is making it easier for businesses to add motion to their designs is LottieFiles, which uses an open standard file format called Lottie. Lottie is a vector-based file type that makes it super lightweight, interactive, and scalable. It’s a dream for motion graphics designers and developers as it does not require complex coding.
Duolingo, the world’s most popular education app, makes extensive use of Lottie animations in their app and on the web. As quoted by Duolingo, “We’ve seen how these elements of animation and motion design increase our learners’ Duolingo experience and time on the app, and LottieFiles has been instrumental in helping us make this possible.”